Since you already know this from the headline above, we won't
drag it out any longer: The Tuck School of Business at Dartmouth
College, the world's first graduate school of business, ranks first
with corporate recruiters in a new Wall Street Journal study of the
top international business schools.
In a result that's sure to surprise many business schools and
students alike, the century-old Tuck School received the highest
rating of 50 business schools included in the Journal's first survey
of M.B.A. recruiters, beating such elite institutions as Harvard
University, Stanford University and the Wharton School at the
University of Pennsylvania. Recruiters who rated the schools in an
online survey praised Dartmouth's small, collegial M.B.A. program
for producing general managers who make loyal team players.
Close behind Dartmouth in second and third place were two other
small M.B.A. programs with fewer than 500 full-time students --
Carnegie Mellon University's Graduate School of Industrial
Administration and Yale University's School of Management. Both
received high marks for their students' teamwork strengths and
analytical and problem-solving skills.
Two larger schools rounded out the top five: fourth-place
University of Michigan, which was cited for its "outstanding
generalists" and impressive manufacturing program, and fifth-place
Northwestern University's Kellogg Graduate School of Management,
described by one recruiter as "a combination of Midwest ethic and
Ivy League academics."
The rankings are based on a survey conducted last fall by Harris
Interactive Inc. in which 1,600 recruiters rated schools they knew
from firsthand experience. The survey reached people in the field
doing the actual recruiting -- the heads of business units, line
managers and others -- not just the human-resources executives
stationed at corporate headquarters. Each school was rated on 27
factors that influence a recruiter's decision to visit a particular
campus and hire a particular graduate, such as the career-services
office, the core curriculum and students' leadership potential and
teamwork skills. In addition, a school's final ranking took into
account its "mass appeal," based on the number of recruiters who
rated it.
A Consumers' Ranking
There's no question that all of the schools in the study offer
quality M.B.A. programs. But The Wall Street Journal/Harris
Interactive study of M.B.A. programs is the only major survey that
focuses exclusively on the opinions of recruiters -- the buyers of
M.B.A. talent. Consider it a consumers' ranking of M.B.A. programs
-- with results that differ considerably from those in other
business-school guides.
Perhaps the biggest surprise of the survey is the mixed reviews
garnered by the big, prestigious business schools. Some of the
titans, including Northwestern, the University of Chicago and
Harvard, ranked in the top 10. But Wharton placed only 18th, and
Columbia University, the Massachusetts Institute of Technology and
Stanford finished much further down in the rankings. Recruiters
complained that graduates of some of the most prominent schools
expect too much too soon in terms of salary and position and are
difficult to retain for very long.
A better value, many recruiters said, are public schools like
Purdue University and the University of Texas. Ten public
universities placed in the top 25 largely because recruiters believe
they offer solid management talent at a manageable price. Dwight
James, a financial analyst at Delphi Automotive Systems in Saginaw,
Mich., has recruited at Northwestern, DePaul University and other
private schools, but is especially fond of Michigan State
University. "Michigan State students are highly motivated and strong
on communications and analytical skills," he says. "I don't see a
big difference between them and higher-priced graduates at other
schools."
Regionally, it was an even split among the East, Midwest and
South for the top 20 spots in the rankings. Not a single Western
school, however, made the cut. The top-rated school in the West --
the Haas School of Business at the University of California,
Berkeley -- placed 21st.
In fact, recruiters say they have stopped visiting some of the
California schools, especially Stanford, because their graduates are
simply unwilling to leave the sunshine and Silicon Valley behind.
Business schools in California also lagged behind the other schools
on students' leadership potential, their general management point of
view and recruiter satisfaction with the career-services office.
Another surprise: M.B.A. programs outside the U.S. made a strong
showing in the survey, representing nearly 20% of the ranked
business schools. The M.B.A. degree, an American creation, is being
offered by more universities abroad, and their graduates appeal to
multinational companies seeking managers with a strong international
perspective. Canada claims the highest-ranked foreign school -- the
University of Western Ontario in 22nd place -- while six schools in
Europe, one in Mexico and a second in Canada also placed in the top
50.
Why They Stand Out
What set the top 10 schools apart from the rest? For one thing,
they significantly outscored the others on five specific attributes:
teaching analytical and problem-solving skills; recruiters' past
success with the quality of graduates hired from that school; the
school's preparation of students for the New Economy; graduates'
strategic thinking; and "chemistry," or general good feelings about
the school.
Many of the top-ranked schools also received high scores for
their graduates' communication and interpersonal skills, which nine
out of 10 recruiters said they consider very important. Jeff Puzas,
a manager at the consulting firm PRTM in Washington, D.C., has
recruited at both Harvard and Carnegie Mellon and believes Carnegie
Mellon has the edge in analytical and technical skills while
graduates of Harvard excel in interpersonal communication.
"Interpersonal skills are like a sixth sense and have been highly
underrated as a differentiating factor for students," says Mr.
Puzas, a Carnegie Mellon graduate. "Most of what I do every day as a
management consultant has to do with interpersonal skills, not my
I.Q."
Being small clearly was a virtue for many of the business schools
in the survey. Half of the top 10 schools and 14 of the top 25
report full-time M.B.A. enrollments of fewer than 500 students. In
general, recruiters say, they find graduates of small M.B.A.
programs more collaborative and personable than their counterparts
at large schools.
Survey respondent Julie Hamrick, president of Ignite Sales, a
four-year-old Internet marketing firm in Dallas, has visited
business schools of all sizes. "But we find time and time again
better-prepared students at the small schools; they're less
theoretical, more hands-on," she says. "They also seem more
team-oriented, and it's critically important that you can rely on
every member of the team in a start-up like mine."
'No Place to Hide'
Ms. Hamrick scouts for M.B.A. talent at her alma mater, Southern
Methodist University, which ranked ninth in the survey and has a
full-time M.B.A. enrollment of 236. She also has recruited at
Dartmouth, with 375 full-time students, and found that in many ways
it epitomizes the small-school environment. The student-faculty
ratio is 7 to 1, team projects figure heavily in the curriculum, and
many students live in campus dorms and belong to school hockey teams
and ski groups in remote, snowy Hanover, N.H. "You have to get along
at a small business school like Tuck; there's no place to hide,"
says Bill Sones, a consultant for a software company in Boston, who
received his M.B.A. degree from Yale in 1998. "The student and
alumni networks are very close-knit at Dartmouth and Yale. Students
aren't out for No. 1 as much; you don't have to watch your
back."
The business-school survey included an academics section in which
recruiters nominated schools they considered exceptional in certain
fields of study. Three schools placed first in two different
academic disciplines: Wharton for accounting and finance; Stanford
for e-commerce and entrepreneurship; and Harvard for general
management and strategy.
But academic reputation had surprisingly little bearing on
recruiters' overall ratings of the schools. Faculty and curriculum
were among the least-significant factors in the survey. That helps
explain why someof the academic stars didn't dazzle recruiters and
didn't necessarily receive a top ranking. "In the finer academic
institutions, virtually 100% of the faculty are Ph.D.s," says Jack
Bragin of the recruiting firm Michael Page International Inc. "But
students can benefit from professors who are more streetwise and
have more real-world business experience."
Tough to Land Talent
Many recruiters said they find it especially difficult to compete
for graduates from some of the academic elite. That may change amid
the economic slowdown as the job market eases. But at the time of
the survey, respondents complained that they often came away from
the elite schools empty-handed because of graduates' unrealistic
salary and career expectations. They also criticized the graduates
for having arrogant attitudes and said they find few team players at
some of the prestigious schools.
Recruiters clearly are ambivalent about schools like Harvard,
which theyoverwhelmingly named as the M.B.A. program with the most
competitive environment. They see it as the gold standard of
business schools, but the largest number think of "arrogance" when
asked what first comes to mind when they hear the Harvard name. Even
so, when recruiters were asked which school they would choose to get
an M.B.A. degree, Harvard ranked third in number of mentions.
"Harvard graduates I have interviewed are discernibly different
from other Ivy League graduates -- more well-rounded,
entrepreneurial and worldly," says Mr. Bragin. "But you have to deal
with their excessive expectations about what their M.B.A. degree
will get them. Some seem to expect to be CEO within two years."
Kristin Gandy, associate recruiter for Enron Corp., was
disappointed with her visit to M.I.T. last year. She recalls that
about half the students on her interview schedule failed to show up
and didn't bother to call or write a letter of apology.
"We didn't have a good fall season at M.I.T. and weren't at all
pleased with the results," Ms. Gandy says. But, she adds, the school
seems to be changing for the better this year under its new
career-development director. Indeed, Jackie Wilbur, the new
director, says M.I.T. students will now lose recruiting services if
they miss interviews.
M.I.T.'s Sloan School of Management ranked 38th in the survey and
received its lowest scores for its career-services office, value for
the money spent on the recruiting effort and companies' success in
retaining its graduates. Richard Schmalensee, the Sloan School's
dean, is sympathetic to recruiters' frustrations, but he doesn't
apologize for his students' selectivity.
The Challenge for Companies
"You can make the argument that our students are expensive and
hard to keep," Mr. Schmalensee says. "But if they weren't, I'd have
a problem with that. People who like to take risks and are looking
for challenging work are drawn to M.I.T."
Tim Butler, director of M.B.A. career-development programs at
Harvard, believes recruiters too quickly blame the schools for their
low recruiting yield or their inability to retain the graduates they
do hire.
"The real issue often is the attractiveness of the company and
its ability to develop their careers and keep them interested," he
says. "Companies think only of pay as a way to keep employees. They
need to think more creatively of how to excite these top
performers."
The Rating Criteria
Recruiters rated business schools and their students on these 27
attributes.
School Attributes
- The career-services office at that school
- The past success recruiters have had in terms of the number of
graduates they have hired from that school
- The past success they've had with the quality of graduates
they have hired from that school
- The core curriculum
- A particular specialty that is offered at that school
- The faculty
- The students' average number of years of work experience
- The willingness of the school's students to relocate to the
job location recruiters require
- The long-term success recruiters have had with students hired
from the school
- The success they have had retaining students hired from the
school
- The school's success in preparing students for the New Economy
- "Chemistry" -- that is, the general like or dislike recruiters
have of the school overall
STUDENT Attributes
- Communication and interpersonal skills
- Original and visionary thinking
- Leadership potential
- Ability to work well within a team
- Analytical and problem-solving skills
- Strong international perspective
- Strategic thinking
- Ability to drive results
- Specific functional expertise
- Adaptability, including the ability to deal with ambiguity
- Fit with the corporate culture
- Entrepreneurial skills
- General management point of view
Overall Attributes
- Ability to meet overall recruiting needs in terms of the
number and quality of students
- Overall value for the money invested in the recruiting effort